We analyzed major fashion brands' environmental claims against EU and US regulations — scoring both their transparency credentials and the actual language on their product pages.
Under the EU ECGT, sustainability labels must be based on third-party certification. Self-created labels will be explicitly banned from September 2026.
The Eco Claims Index covers hundreds of brands. The Canopi extension covers every product page on the internet — scanning claims against EU ECGT and FTC regulations in seconds. No account, no data collected, free forever.
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Canopi is an AI-powered verification layer for sustainable fashion. The EU ECGT takes effect September 27, 2026 — we help brands ensure their environmental claims are compliant before enforcement begins.
The Canopi Eco Claims Index evaluates fashion brands on their verifiable sustainability credentials — not their marketing claims. Our transparency scores are derived from publicly available data across six dimensions.
Fashion Transparency Index 2024 — the most comprehensive annual ranking of fashion brand transparency, covering 250 major brands.
B Corp Directory — verified certifications requiring rigorous standards of social and environmental performance.
Fair Wear Foundation — membership in the multi-stakeholder initiative for improving garment factory labor conditions.
Science Based Targets initiative — whether brands have committed to or validated emission reduction targets aligned with the Paris Agreement.
Public sustainability reports — whether brands publish supplier lists, impact reports, and specific environmental data.
Each brand is scored 0–100 based on: third-party certifications (weighted by rigor), supplier list publication, impact report publication, SBTi commitment status, Fashion Transparency Index score, and known issues. Brands are classified into five tiers: Leader (75+), Good (60–74), Moderate (40–59), Low (25–39), and Very Low (below 25).
Our 37 scanning rules are based on the EU Directive 2024/825 (ECGT), enforceable from September 27, 2026, and the FTC Green Guides (16 CFR Part 260). Together these cover the most common forms of misleading environmental claims in fashion marketing.
This index evaluates brand-level transparency, not product-level claims. A high-scoring brand may still make problematic claims on individual pages. The index is one signal among many. Data is current as of February 2026 and will be updated monthly.
In addition to transparency scoring, we run an AI-powered verification layer against each brand's sustainability pages and product listings. The system checks claims against 37 rules derived from the EU ECGT and FTC Green Guides, then uses AI to distinguish genuine violations from wording issues and false positives — accounting for each brand's certifications and credentials. Results are shown as Claim Risk in the Brand Explorer above.